电商式网络传销的法律规制研究

Research on the Legal Regulation of E-Commerce Network Pyramid Scheme

摘要: 电子商务的发展和电商模式的不断创新，推动了社会经济的发展，但也有不法分子以电商模式创新为借口，通过电子商务平台实施网络传销犯罪。本文以BMC电商模式(企业、中间监管者、消费者的简称)为引，明确电商模式创新和电商式网络传销行为各自的特点，从而界定电商模式创新与电商式网络传销行为的界限，并分析目前电商式网络传销犯罪的法律规制中存在的问题，也即隐蔽性强难以识别，执法体制规定不合理，侦查取证方面存在的困境等，对此针对性地提出提升公众识别能力与完善监管体系、规范行政执法、优化侦查取证等一系列完善建议，以期遏制电商式网络传销行为，在不打击市场主体创新电商模式积极性的基础上打击网络传销行为，保障社会经济稳定和人民财产安全。

Abstract: The development of e-commerce and the continuous innovation of e-commerce mode have promoted the development of social economy, but there are also criminals who take the innovation of e-commerce mode as an excuse to carry out the crime of online pyramid selling through the e-commerce platform, and have stronger harm than the traditional pyramid selling crime. This paper focuses on BMC e-commerce model (short for enterprises, intermediate regulators and consumers), and clarifies the characteristics of e-commerce model innovation and e-commerce online pyramid selling behavior, to define the boundary between e-commerce model innovation and e-commerce network pyramid selling behavior, and analyze the problems existing in the legal regulation of e-commerce network pyramid selling crime, that is, it is highly hidden and difficult to identify; the law enforcement system is unreasonable and dilemma existing in the investigation and evidence collection. In this regard, a series of suggestions are put forward, such as improving the public identification ability, improving the supervision system, standardizing administrative law enforcement and optimizing investigation and evidence collection, in order to curb the e-commerce type online pyramid selling behavior. On the basis of not cracking down on the enthusiasm of market entities to innovate e-commerce models, cracking down on online pyramid selling, we will ensure social and economic stability and the safety of people’s property.