电商企业的企业社会责任对消费者消费能力的影响

The Impact of Corporate Social Responsibility of E-Commerce Enterprises on Consumers’ Consumption Power

摘要: 企业的社会责任直接影响消费者的消费意愿、支出水平、信任度和消费习惯，改善企业社会责任形象可以进一步提高消费者消费能力。分析了电商企业在环境保护、社会公益、消费者权益保护等方面的责任承担现状，探讨了企业社会责任履行对提升消费者消费能力的影响。研究发现，提高企业在环境保护和社会公益方面的投入能够增强消费者的品牌认同感和忠诚度，提高消费意愿和支出水平。强化消费者权益保护和提高职工福利可以提升消费者的消费信任和消费能力。

Abstract: Corporate social responsibility directly affects consumers’ consumption willingness, spending level, trust and consumption habits. Improving corporate social responsibility image can further improve consumers’ consumption ability. This paper analyzes the current situation of responsibility of e-commerce enterprises in environmental protection, social welfare, consumer rights and interests protection, and discusses the impact of CSR fulfillment on improving consumer consumption power. It is found that increasing the investment of enterprises in environmental protection and social welfare can enhance the brand identity and loyalty of consumers, and improve the consumption willingness and expenditure level. Strengthening consumer protection and improving employee welfare can enhance consumer trust and consumption ability.