YouTube上中国旅游形象重塑：“他者”视角分析

Reshaping China’s Tourism Image on YouTube: An Analysis from the Perspective of “Others”

摘要: 本研究通过对YouTube平台上“China travel”视频内容的深入分析，从“他者”视角出发，对中国旅游形象进行了全面而客观的探究。研究结果显示，这些视频内容丰富多样，涵盖了中国的自然风光、历史文化、人文风情等多个方面，展现了外国游客对中国的多元认知和评价。这些视频不仅打破了传统媒体的刻板印象，也为公众提供了更为真实、多元的中国形象。

Abstract: This study conducts a comprehensive and objective exploration of China’s tourism image from the perspective of “others” through an in-depth analysis of the content of “China travel” videos on the YouTube platform. The research results show that these videos are rich and diverse in content, covering various aspects of China’s natural scenery, historical culture, cultural customs, etc., showcasing foreign tourists’ diverse perceptions and evaluations of China. These videos not only break the stereotypes of traditional media, but also provide the public with a more authentic and diverse image of China.