新媒体驱动下的大连市海洋旅游产业可持续发展策略
The Sustainable Development Strategy of Dalian’s Marine Tourism Industry Driven by New Media
DOI: 10.12677/sd.2024.1412325, PDF,    国家社会科学基金支持
作者: 褚聪俊, 余 斌, 刘素坤*：大连海洋大学经济管理学院，辽宁 大连
关键词: 新媒体技术；大连海洋旅游；旅游可持续性；策略指导；New Media Technology； Dalian Marine Tourism； Sustainability； Strategy Guidance
摘要: 本研究探讨了新媒体技术在大连海洋旅游中的应用及其对旅游可持续性的影响。通过问卷调查与数据分析，研究揭示新媒体显著改变了游客行为，优化了旅游体验，同时在资源管理与环境保护方面展现了积极作用。研究结果为政府、企业提供了新媒体驱动旅游可持续发展的策略指导，为全球类似地区提供了参考。研究倡导通过新媒体平台促进负责任的旅游行为，共同构建绿色、智能与包容的海洋旅游未来。
Abstract: This study explores the application of new media technology in Dalian marine tourism and its impact on tourism sustainability. Through questionnaire surveys and data analysis, the study reveals that new media has significantly changed tourist behavior, optimized tourism experience, and demonstrated positive effects in resource management and environmental protection. The research results provide strategic guidance for governments and enterprises to drive sustainable tourism development through new media, and provide reference for similar regions around the world. The study advocates promoting responsible tourism behavior through new media platforms, and jointly building a green, intelligent, and inclusive future of marine tourism.
文章引用：褚聪俊, 余斌, 刘素坤. 新媒体驱动下的大连市海洋旅游产业可持续发展策略[J]. 可持续发展, 2024, 14(12): 2917-2930. https://doi.org/10.12677/sd.2024.1412325

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