《白蛇传》在日本跨界传播的历时性研究

A Historical Study on the Cross-Media Dissemination of “The Legend of the White Snake” in Japan

摘要: 《白蛇传》作为四大传说故事之一，被誉为中国民间文学的“经典”，不仅在中国家喻户晓，而且在日本也深受喜爱和认可。本文通过对《白蛇传》在日本的多模态化传播及译介过程的多维度梳理，厘清了中日两国在《白蛇传》的译介、翻案创作、影视剧传播及学术研究领域的交流互鉴历程，考察了《白蛇传》说在日本的受容特征及其文化影响。这不仅有助于探索开辟中国民间文学作品海外传播的新路径，而且对促进中国传统文化的对外传播，提升中国优秀民间文学的海外影响力有参考意义。

Abstract: As one of the four legendary stories, “The Legend of the White Snake” is regarded as a “classic” of Chinese folk literature, not only well-known in China but also popular and recognized in Japan. This article clarifies the history of exchanges and mutual learning between China and Japan in the translation, adaptation, film and television dissemination, and academic research of “The Legend of the White Snake” by conducting a multidimensional analysis of its multimodal dispersion and translation process in Japan. It also examines the reception characteristics and cultural impact of “The Legend of the White Snake” in Japan. This not only helps to explore new paths for the overseas dissemination of Chinese folk literature works, but also provides a reference for promoting the overseas dissemination of Chinese traditional culture and enhancing the overseas influence of excellent Chinese folk literature.