智能化管理背景下医养结合旅游发展路径研究

Research on the Development Path of Integrated Medical and Elderly Care Tourism under the Background of Intelligent Management

摘要: 随着科学技术的持续进步，旅游行业逐渐进步与发展。“医养结合”指明了我国应对人口老龄化的方向。在此背景下，为满足市场对旅游业发展的多样化需求，康养旅游发展的重要性日益凸显，受到社会各界广泛关注。基于此，简单分析医养结合康养旅游的基本概念及其目前在发展中存在的问题，并深入探究基于智能化管理背景的医养结合康养旅游发展策略，具体涉及打造“全养生”医养结合特色、加大康养旅游的宣传力度、引导社会力量参与康养资源开发等内容，以供业内人士参考。

Abstract: With the continuous progress of science and technology, the tourism industry is gradually advancing and developing. To meet market demand, the importance of the development of health and wellness tourism is increasingly prominent and has received widespread attention from all sectors of society. Based on this, a brief analysis of the basic concept of medical and elderly care combined with health tourism is conducted, and the development strategy of medical and elderly care combined with health tourism based on intelligent management background is explored in depth. Specifically, it involves creating the characteristic of “comprehensive health preservation” medical and elderly care combined, increasing the publicity of health tourism, and guiding social forces to participate in the development of health resources, etc., for reference by industry insiders.