多模态话语分析视角下中国文化外宣视频传播研究——以双语微视频《中国范儿》为例

Multimodal Discourse Analysis of Chinese Culture Videos—A Case Study of the Bilingual Microvideo Feel of China

摘要: 本研究基于多模态话语分析理论，借助系统功能语言学、视觉语法构建中国传统文化多模态话语分析框架。并以双语微视频《中国范儿》为例，对这系列的视频进行多模态话语分析，致力于分析在该框架理论下多模态符号与图像文字互动产生的效果，帮助不同文化背景下的观众更好地理解和欣赏中国优秀传统文化，同时促进中国文化“走出去”，提升中国文化的国际影响力。

Abstract: This study explores the use of multimodal discourse analysis to present Chinese traditional culture, drawing on frameworks from Systemic Functional Linguistics and visual grammar. Focusing on the bilingual microvideo Feel of China, it examines how the interplay of symbols, images, and text deepens understanding and appreciation of Chinese culture across different cultural contexts. By fostering cross-cultural communication, the study seeks to contribute to the global promotion of Chinese culture and enhance its international presence.