拓展新消费场景扩大蒙自过桥米线需求新空间

Expanding New Consumption Scenarios to Broaden the Demand for Mengzi Cross-Bridge Rice Noodles in Emerging Markets

摘要: 过桥米线虽然被誉为云南十大名小吃之首，但却长期面临“叫好不叫座”的尴尬局面。面对当前的经济下行压力和激烈的市场竞争，过桥米线的传统消费场景已接近饱和。为提升市场竞争力，课题组通过问卷调研深入了解消费者的需求、喜好、消费习惯及对新消费场景的接受度。基于调研结果，提出了四种拓展消费场景的策略，旨在通过科学研究和创新新消费场景，激发过桥米线的消费潜力，持续增强其对云南省经济发展的赋能与支撑作用，为云南经济的高质量发展注入新的活力和动能。

Abstract: Although “Mengzi Cross-Bridge Rice Noodles” is renowned as the top among Yunnan’s ten famous snacks, it has long faced the awkward situation of being well-received yet underappreciated in terms of sales. In light of current economic downturn pressures and intense market competition, the traditional consumption scenarios for Mengzi Cross-Bridge Rice Noodles have approached saturation. To enhance market competitiveness, our research team conducted a comprehensive survey to gain insights into consumer needs, preferences, consumption habits, and their acceptance of new consumption scenarios. Based on the survey results, we propose four strategies for expanding consumption scenarios aimed at stimulating the consumption potential of Mengzi Cross-Bridge Rice Noodles through scientific research and innovative new consumption environments. This initiative seeks to continuously strengthen its role in empowering and supporting Yunnan’s economic development while injecting new vitality and momentum into high-quality growth within the province.