乡村振兴背景下农产品供应链问题及对策研究——以六盘水刺梨为例

Research on Agricultural Products Supply Chain Problems and Countermeasures under the Background of Rural Revitalization—Taking Liupanshui Roxburgh Rose as an Example

摘要: 随着乡村振兴战略的推进，农产品的供应链问题在中国农村地区变得越来越突出。本文以六盘水刺梨为例，研究乡村振兴背景下农产品供应链问题与对策。六盘水刺梨产业发展迅速，但供应链面临诸多挑战。上游机械化程度低，物流“最初一公里”问题突出；物流体系不健全，基础设施薄弱；专业人员匮乏，农民素质较低；加工储存技术需提高；产品同质化严重，附加值低；下游标准化体系不成熟。针对这些问题，提出提高机械化程度、健全物流体系、提升人员素质、增强企业能力、打造特色品牌、完善标准化体系等对策，以促进刺梨产业发展，助力乡村振兴。

Abstract: With the promotion of rural revitalization strategy, the supply chain problem of agricultural products has become more and more prominent in rural areas of China. This paper, taking Liupanshui roxburgh rose as an example, studies the problems and countermeasures of agricultural products supply chain under the background of rural revitalization. The roxburgh rose industry in Liupanshui is developing rapidly, but the supply chain faces many challenges. The upstream mechanization level is low, and the problem of logistics “the first one kilometer” is prominent; logistics system is imperfect and the infrastructure is weak; professionals are scarce and farmers’ quality is low; processing and storage technology should be improved; product homogeneity and added value are low; downstream standardization system is immature. In view of these problems, it puts forward to improve the degree of mechanization, improve the logistics system, improve the quality of personnel, enhance the ability of enterprises, build characteristic brands, improve the standardization system, so as to promote the development of roxburgh rose industry and help rural revitalization.