业财融合背景下电商企业财务管理的数字化转型路径探析

Analysis on the Digital Transformation Path of Financial Management of E-Commerce Enterprises under the Background of Industry-Financial Integration

摘要: 在业财融合背景下，电商企业面临日益复杂的市场环境，传统财务管理模式已无法满足其发展需求。财务管理的数字化转型成为提升管理效率和决策质量的迫切要求。本研究分析企业财务融合背景下电商企业财务管理数字化转型的意义及存在的问题，提出加大数字化人才培养、推进业务与财务系统融合、加强网络安全建设和合理分配数字化资源等转型对策，希望为电商企业在数字化转型过程中提供实用指导，提升市场竞争力，促进企业可持续发展。

Abstract: In the context of business finance integration, e-commerce enterprises are facing an increasingly complex market environment, and traditional financial management models are no longer able to meet their development needs. The digital transformation of financial management has become an urgent requirement for improving management efficiency and decision-making quality. This study analyzes the significance and existing problems of digital transformation of financial management in e-commerce enterprises under the background of business finance integration. It proposes transformation measures, such as increasing digital talent training, promoting the integration of business and financial systems, strengthening network security construction, and rational allocation of digital resources. It is hoped that these measures can provide practical guidance for e-commerce enterprises in the process of digital transformation, enhance market competitiveness, and promote sustainable development.