市场感知能力对企业绩效的影响研究——基于环境动荡性的调节效应

Study on the Impact of Market-Sensing Capability on Enterprise Performance—Based on the Moderating Effect of Environmental Turbulence

摘要: 当前我国正面临百年未有之大变局，动荡和不确定的外部环境大大增加了企业生存和发展的难度，市场感知能力作为企业快速感知及反映外部环境变化的一种能力，对企业绩效的提升具有重要的促进作用。本研究基于资源配置理论和动态能力理论，构建以市场感知能力为自变量、资源配置为中介变量、环境动荡性为调节变量、企业绩效为因变量的理论模型。本研究利用问卷调查法对上述模型进行实证研究。研究结果表明：1) 市场感知能力对企业绩效具有正向影响；2) 资源配置中介市场感知能力对企业绩效的正向影响；3) 技术环境动荡性及市场环境动荡性均会弱化市场感知能力对资源配置的正向作用；4) 市场感知能力通过资源配置影响企业绩效的中介作用受技术环境动荡性或市场环境动荡性的负向调节。本研究以期进一步丰富动态能力理论和资源配置理论的理论研究，并为我国企业提高市场感知能力、快速有效应对环境不确定性以提高企业绩效提供一定的理论依据和决策参考。

Abstract: At present, China is facing a great change that has not been seen in a hundred years, and the turbulent and uncertain external environment has greatly increased the difficulty of enterprise survival and development. Market-sensing capability, as an ability of an enterprise to perceive and reflect changes in the external environment, has an important role in promoting the improvement of enterprise performance. Based on resource allocation theory and dynamic capability theory, this study constructs a theoretical model with market-sensing capability as the independent variable, resource allocation as the mediating variable, environmental turbulence as the moderating variable, and enterprise performance as the dependent variable. This paper utilizes the questionnaire survey method to conduct empirical research on the above model. The results of the study show that: 1) Market-sensing capability has a positive effect on enterprise performance; 2) Resource allocation mediates the positive effect of market-sensing capability on enterprise performance; 3) Both technological environment turbulence and market environment turbulence weaken the positive effect of market-sensing capability on resource allocation; 4) The mediating role of market-sensing capability in affecting enterprise performance through resource allocation is negatively regulated by technological environment turbulence or market environment turbulence. This study aims to further enrich the theoretical research of dynamic capability theory and resource allocation theory, and to provide certain theoretical basis and decision-making reference for China’s enterprises to improve their market-sensing capability and quickly and effectively respond to environmental uncertainty in order to improve enterprise performance.