甘肃省农村电商发展水平测度及策略研究

Measurement and Strategy Research on the Development Level of Rural E-Commerce in Gansu Province

摘要: 农村电商作为数字经济发展过程中产生的重要产物，对提升农民收入，实现乡村振兴和农业产业现代化具有重要意义，但农村电商平台的发展也存在着一些问题，所以本文通过构建综合指标体系，借助熵权法测度甘肃省2016~2022年间农村电商的指标权重和发展水平，研究发现：首先、淘宝村数量(0.1676)、电子商务企业数量(0.0977)、邮政营业网点数(0.0750)是影响农村电商发展水平的前三位因素，其次研究期内甘肃省农村电商发展水平持续上升，并且在2019~2022年间有飞跃式增长，最后根据研究结果提出发展策略建议。

Abstract: Rural e-commerce, as an important product of the digital economic development process, has significant implications for improving farmers’ income, achieving rural revitalization and agricultural industrial modernization. However, the development of rural e-commerce platforms also faces some problems. Therefore, this paper constructs a comprehensive index system and uses the entropy weight method to measure the weight and development level of rural e-commerce indicators in Gansu Province from 2016 to 2022, and the research findings are as follows: First, the number of Taobao villages (0.1676), the number of e-commerce enterprises (0.0977), and the number of post offices (0.0750) are the top three factors affecting the development level of rural e-commerce. Second, the rural e-commerce development level in Gansu Province has continued to rise during the research period, and there has been a leap-like growth in 2019~2022. Finally, based on the research results, development strategies and suggestions are proposed.