电子商务对农民收入的影响——基于“电子商务进农村综合示范”项目的研究

The Impact of E-Commerce on Farmers’ Income —A Study Based on the “Comprehensive Demonstration of E-Commerce in Rural Areas” Project

摘要: 农民增收是推动乡村振兴和共同富裕的重要内容，而电子商务则是促进乡村振兴和农民增收的一个重要手段。本文选取2013~2022年贵州省88个县(市)为样本，采用准自然实验构建双重差分模型，开展乡村电子商务发展影响农户收入的实证研究。研究发现：1) 贵州省乡村电子商务发展显著促进农民增收；2) 贵州省乡村电子商务发展主要通过促进农村地区的人口流动和丰富农村地区的人力资源影响农村居民收入；3) 在异质性方面，贵州省乡村电子商务对农民收入的影响效果在中部地区和发展较缓地区更为显著。

Abstract: Increasing farmers’ income is an important part of promoting rural revitalization and common prosperity, and e-commerce is an important means of promoting rural revitalization and increasing farmers’ income. This article selects 88 counties (cities) in Guizhou Province from 2013 to 2022 as samples, and uses quasi-natural experiments to construct a double difference model to conduct empirical research on the impact of rural e-commerce development on farmers’ income. Research has found that: 1) The development of rural e-commerce in Guizhou Province significantly increases the income of rural residents; 2) The development of rural e-commerce in Guizhou Province mainly affects the income of rural residents by promoting population mobility and enriching human resources in rural areas; 3) In terms of heterogeneity, the impact of rural e-commerce on farmers’ income in Guizhou Province is more significant in the central region and areas with slower development.