电商视域下社会工作者角色转型的路径研究

Research on the Path of Role Transformation of Social Workers in the Context of E-Commerce

摘要: 在电子商务的浪潮中，社会工作者面临着前所未有的挑战和机遇。本文旨在探讨电商环境下社会工作者角色的转型路径，分析其在新环境下的角色定位、面临的挑战以及应对策略，通过对相关文献的综述和案例分析，本文提出了社会工作者在电商视域下的角色转型模型，并探讨了其实践意义和理论价值。研究结果表明，社会工作者需要通过提升数字技能、加强跨领域合作、优化服务模式等途径，以适应电商环境下的服务需求，实现角色的有效转型。

Abstract: In the tide of e-commerce, social workers are facing unprecedented challenges and opportunities. This paper aims to explore the transformation paths of social workers’ roles in the e-commerce environment, analyzing their role positioning, challenges faced, and coping strategies in the new environment. Through a review of relevant literature and case analysis, this paper proposes a role transformation model for social workers in the e-commerce perspective and discusses its practical significance and theoretical value. The research results indicate that social workers need to adapt to the service demands in the e-commerce environment and achieve effective role transformation by improving digital skills, strengthening interdisciplinary cooperation, and optimizing service models.