乡村振兴背景下社会工作介入农村电商直播的路径研究

Research on the Path of Social Work Intervention in Rural E-Commerce Live Broadcasting in the Context of Rural Revitalisation

摘要: 当前，互联网技术的普及深刻地改变了社会经济面貌，推动电子商务迈入了一个全新阶段。近年来，电商直播作为电子商务领域的新兴业态，进一步促进了社会经济的飞跃发展。鉴于我国城镇化步伐的持续加速，于农村地区推行电商直播对于推动乡村经济振兴、全面实现乡村振兴战略具有深远意义。本文基于乡村振兴的宏观背景，深入探讨了社会工作如何介入农村电商直播领域，以有效助力乡村振兴的路径。

Abstract: At present, the popularity of Internet technology has profoundly changed the social and economic landscape and promoted e-commerce into a completely new stage. In recent years, e-commerce live broadcasting, as an emerging industry in the field of e-commerce, has further promoted the leaping development of social economy. In view of the continuous acceleration of the pace of urbanisation in China, the implementation of e-commerce live broadcasting in rural areas is of far-reaching significance in promoting the revitalisation of the rural economy and the comprehensive realisation of the strategy of rural revitalisation. Based on the macro background of rural revitalisation, this paper discusses in depth how social work can intervene in the field of rural e-commerce live broadcasting in order to effectively help rural revitalisation.