数字化背景下汽车企业智能化转型策略研究——以比亚迪企业为例

Research on Intelligent Transformation Strategies for Automotive Enterprises in the Digitalization Context—A Case Study of BYD

摘要: 在数字化浪潮的推动下，汽车行业迎来巨大的变革与发展契机，同时也面临着诸多挑战。本文以比亚迪企业为研究对象，系统探讨了汽车企业在智能化转型中的策略路径，重点分析了智能制造生态链建设、数据治理与安全、供应链协同优化以及可持续发展与绿色制造等关键领域。结合比亚迪智能化转型的实际经验，提出了包括完善数据管理、推进绿色制造、加强技术创新以及构建绿色供应链管理体系在内的具体实施措施，旨在为汽车企业的智能化转型提供实践参考和可行的解决方案。最后总结出智能化转型不仅显著提升了企业的运营效率和市场竞争力，还为实现环境保护和可持续发展目标提供了有力支持。

Abstract: Driven by the wave of digitalization, the automotive industry is experiencing significant transformation and development opportunities while also facing numerous challenges. This paper takes BYD as a case study to systematically explore strategic pathways for intelligent transformation in the automotive sector, with a focus on key areas such as building smart manufacturing ecosystems, data governance and security, supply chain collaboration and optimization, and sustainable development through green manufacturing. Drawing on BYD’s practical experience in intelligent transformation, the study proposes specific measures, including enhancing data management, advancing green manufacturing, strengthening technological innovation, and establishing green supply chain management systems, to provide practical references and feasible solutions for the intelligent transformation of automotive enterprises. The findings conclude that intelligent transformation not only significantly enhances operational efficiency and market competitiveness but also provides strong support for achieving environmental protection and sustainable development goals.