电商数据保护的共性基础与完善路径

The Common Basis and Improvement Path of E-Commerce Data Protection

摘要: 信息技术的迅猛发展推动电商数据日益成为新质生产力的关键要素，其与知识产权存在客体属性上的相似性和制度目标上的一致性，因此具备了纳入知识产权框架进行保护的法理正当性。但电商数据还存在着与知识产权不同的特殊属性，所以在纳入大框架的基础上，还需要对知识产权的现有规制路径进行完善，通过确立数据安全、产权激励、利益均衡的数据保护一般原则，构建明确数据主体、制定激励政策和设立例外制度的规则体系对电商数据进行符合其特性的知识产权保护，推动数字经济健康长足发展。

Abstract: The rapid development of information technology has pushed commercial data to become a key element of the new quality of productivity, and there are similarities in the object attributes and consistency in the institutional goals between it and intellectual property rights, so it has the legal legitimacy to be included in the framework of intellectual property rights for protection. However, commercial data also has special attributes that are different from intellectual property rights, so on the basis of the inclusion of the framework, it is also necessary to improve the existing regulatory path of intellectual property rights, through the establishment of data security, property rights incentives, balanced interests in the general principles of data protection, the construction of clear data subjects, the formulation of incentive policies and a system of exceptions to protect e-commerce data with intellectual property rights in line with its characteristics, and to promote the healthy and long-term development of digital economy.