数字化视角下电子商务新质生产力的形成机制与实践探索

Exploring the Formation Mechanism and Practice of New Quality Productivity in E-Commerce from a Digital Perspective

摘要: 电子商务新质生产力不同于传统经济增长方式，具有高科技、高效能、高质量的特征，是在电商行业中的新质生产力运用。以数字化视角深入剖析基于数字化创新的动力机制、数据驱动的资源配置机制和数字化协同的产业链整合机制等三大电子商务新质生产力形成机制，结合国内电商巨头的成功经验、新兴电商模式的探索实践等多个现实案例进行全面分析，对电商在数字化转型中持续创新具有丰富理论与指导实践的重要意义。

Abstract: The new quality productivity of e-commerce is different from the traditional economic growth mode, with the characteristics of high technology, high efficiency, and high quality, and is the application of new quality productivity in the e-commerce industry. From a digital perspective, this article deeply analyzes the three major mechanisms for the formation of new quality productivity in e-commerce: the driving force mechanism based on digital innovation, the data-driven resource allocation mechanism, and the digital collaborative industry chain integration mechanism. Combined with the successful experience of domestic e-commerce giants and the exploration and practice of emerging e-commerce models, this comprehensive analysis has important theoretical and practical significance for the continuous innovation of e-commerce in digital transformation.