老年人“数字鸿沟”视角下老年人网上购物均衡发展的路径研究——基于ISM模型

Research on the Balanced Development Path of Online Shopping for the Elderly from the Perspective of the “Digital Divide” for the Elderly—Based on ISM Model

摘要: 随着互联网和电子商务的普及，越来越多的老年人开始尝试网上购物，他们不仅购买日常用品，还尝试各种健康和高科技产品。网络购物为他们提供了便利和更多选择，但同时也带来了网络安全、操作难度和支付安全等挑战。为了更好地理解老年人在网购中遇到的困难，并提出有效的解决策略，深入探讨老年人的“数字鸿沟”问题变得十分关键。这不仅有助于老年人适应数字化购物环境，保护他们的权益，还能提高他们的生活质量，让他们更自信地融入现代社会。这对建设一个更具包容性和友好的社会环境，推动老年人群体的全面进步，具有重要的意义。

Abstract: With the popularity of the Internet and e-commerce, more and more elderly people begin to try online shopping. They not only buy daily necessities, but also try various health and high-tech products. Online shopping provides them with convenience and more choices, but it also brings challenges such as network security, operation difficulty and payment security. In order to better understand the difficulties encountered by the elderly in online shopping and put forward effective solutions, it is very important to deeply explore the “digital divide” of the elderly. This will not only help the elderly adapt to the digital shopping environment and protect their rights and interests, but also improve their quality of life and make them more confident to integrate into modern society. This is of great significance to building a more inclusive and friendly social environment and promoting the all-round progress of the elderly.