老年电子商务在改善老年心理健康中的应用与策略优化研究

Research on the Application and Strategy Optimization of Elderly E-Commerce in Improving the Mental Health of the Elderly

摘要: 随着我国人口老龄化加剧，老年心理健康问题凸显，电子商务发展为解决该问题带来新契机。本研究通过文献分析确定老年心理健康的9类影响因素，运用ISM模型揭示其层级关系，包括直接层：信息技术使用、子女代际支持、社区参与；中间层：收入、居住方式、职业、患病情况；以及根源层：受教育程度、城乡差异。结合老年电子商务现状，发现其发展存在城乡差异、平台适老化不足等问题。为此提出通过优化界面、完善售后与下单确认机制，加强平台建设；提升老年人电子商务参与能力；提升农村服务便捷性、拓展服务购买功能，促进市场均衡发展等对策建议，以助力改善老年心理健康状况，推动老年电子商务与老年心理健康服务协同发展。

Abstract: As the aging of the population in China intensifies, the mental health problems of the elderly have become prominent, and the development of e-commerce has brought new opportunities to address this issue. Through literature analysis, this study identified nine types of influencing factors for the mental health of the elderly, and applied the Interpretative Structural Modeling (ISM) to reveal their hierarchical relationships. These include the direct layer: the use of information technology, intergenerational support from children, and community participation; the intermediate layer: income, living arrangements, occupation, and illness status; and the root layer: educational attainment and urban-rural differences. Combined with the current situation of elderly e-commerce, it was found that there are problems such as urban-rural differences and insufficient aging-friendly design of platforms in its development. To this end, countermeasures and suggestions are put forward, such as optimizing interfaces, improving after-sales and order confirmation mechanisms to strengthen platform construction; enhancing the elderly’s ability to participate in e-commerce; improving the convenience of rural services and expanding the function of service purchase to promote the balanced development of the market, so as to help improve the mental health of the elderly and promote the coordinated development of elderly e-commerce and elderly mental health services.