基于电子商务与企业数字化背景下的领导名利与权力分享匹配性对员工类亲情交换的影响

The Impact of the Matching between Leaders’ Pursuit of Fame, Interest, and Power Sharing on Employee-Like Affectionate Based on the Background of E-Commerce and Enterprise Digitization

摘要: 基于双元领导理论，结合电子商务与企业数字化的背景，对364份来自电商企业的问卷调查数据进行多项式回归和响应面分析，旨在探究分享型领导在电子商务环境下的名利–权力分享匹配性通过内部人身份感知对员工类亲情交换的影响，以及上下级关系在这一过程中的调节作用。研究结果发现：在领导的名利–权力分享匹配中，两种分享方式越不一致越能够提升员工的类亲情交换，“高–高”组合优于“低–低”组合，“低–高”组合优于“高–低”组合；内部人身份感知在领导的名利–权力分享匹配与员工类亲情交换之间的关系中起中介作用；上下级关系会调节领导的名利–权力分享匹配对员工内部人身份感知的影响。研究结果有助于电子商务企业识别正确的管理行为，实现良好和谐的员工组织关系。

Abstract: Based on the theory of ambidextrous leadership and in the context of e-commerce and enterprise digitization, this study conducted polynomial regression and response surface analysis on 364 questionnaire survey data from e-commerce enterprises. The aim was to explore the impact of shared leadership’s matching of fame-interest and power sharing in an e-commerce environment on employee quasi-kinship exchange through perceived insider status, as well as the moderating role of superior-subordinate relationships in this process. The research findings reveal that, in terms of leaders’ matching of fame-interest and power sharing, greater inconsistency between the two sharing approaches tends to enhance employee quasi-kinship exchange. Specifically, the “high-high” combination outperforms the “low-low” combination, and the “low-high” combination outperforms the “high-low” combination. Perceived insider status mediates the relationship between leaders’ matching of fame-interest and power sharing and employee quasi-kinship exchange. Furthermore, superior-subordinate relationships moderate the impact of leaders’ matching of fame-interest and power sharing on employees’ perceived insider status. The research results provide valuable insights for e-commerce enterprises to identify appropriate management behaviors and foster harmonious employee-organization relationships.