新质生产力赋能住宿业持续发展：机制、现实困境及对策分析

Sustained Development of the Accommodation Industry Empowered by New Quality Productivity: Mechanisms Real Dilemmas and Strategic Analysis

摘要: 在数字化与科技高速发展的背景下，新质生产力借助创新驱动与信息技术融合，对住宿业产生了深远影响。本文深入探讨了新质生产力赋能住宿业的机制，包括数字化运营提升效率与服务质量、创新营销增强市场竞争力以及绿色技术应用促进可持续发展。并通过SWOT分析提出了相应的对策建议，如降低成本、加强数据安全、引进人才、创新竞争和建立决策机制等，以期为住宿业的数字化转型和可持续发展提供理论与实践指导，也为行业实践者和政策制定者提供决策参考，推动住宿业高质量发展。

Abstract: Against the backdrop of rapid development in digitalization and technology, new quality productivity, driven by innovation and integrated with information technology, has had a profound impact on the accommodation industry. This paper delves into the mechanisms by which new quality productivity empowers the accommodation industry, including enhancing operational efficiency and service quality through digital operations, strengthening market competitiveness through innovative marketing, and promoting sustainable development through the application of green technologies. Furthermore, by employing a SWOT analysis, the paper proposes corresponding strategic recommendations, such as cost reduction, data security enhancement, talent introduction, competitive innovation, and the establishment of decision-making mechanisms. These are aimed at providing theoretical and practical guidance for the digital transformation and sustainable development of the accommodation industry, as well as offering decision-making references for industry practitioners and policymakers, thereby promoting high-quality development in the accommodation sector.