大语言模型在企业信息化中的应用探讨

The Application of Large Language Model in Enterprise Informatization

摘要: 随着人工智能技术的迅猛发展，大语言模型在企业信息化过程中展现出巨大的应用潜力与价值。本文深入探讨了大语言模型在企业信息化中的多种应用场景，包括智能化客户服务、企业内部知识管理、业务流程自动化以及市场分析与营销优化。分析了大语言模型的应用面临模型层面、实施层面及社会层面的多重挑战。针对这些挑战，提出了相应的对策。随着大语言模型技术的进一步成熟和应用生态的不断完善，其在企业信息化中的作用将更加重要。

Abstract: With the rapid development of artificial intelligence technology, large language models have demonstrated tremendous application potential and value in the process of enterprise informatization. This paper thoroughly explores various application scenarios of large language models in enterprise informatization, including intelligent customer service, internal knowledge management, business process automation, as well as market analysis and marketing optimization. It analyzes the multiple challenges faced by the application of large language models at the model, implementation, and societal levels. Corresponding strategies are proposed to address these challenges. As large language model technology continues to mature and the application ecosystem becomes increasingly refined, their role in enterprise informatization will become even more significant.