物质稀缺与网络购物成瘾：享乐主义消费态度的中介作用
The Mediating Role of Hedonic Consumption Attitudes in Material Scarcity and Online Shopping Addiction
摘要: 本研究旨在探讨物质稀缺与网络购物成瘾的关系以及享乐主义的消费态度在其中的中介作用，采用知觉稀缺量表，消费者享乐主义态度量表和大学生网络购物成瘾量表对441名在校大学生进行问卷调查，研究发现：(1) 物质稀缺，享乐主义的消费态度与网络购物成瘾均呈显著正相关。(2) 在男性群体中，物质稀缺可通过享乐主义的消费态度对网络购物成瘾产生影响，起部分中介作用；此中介效应在女性群体中未被发现。结论：物质稀缺和享乐主义消费能对网络购物成瘾产生影响，物质稀缺感越高的男性大学生容易通过享乐主义的消费应对措施，从而导致网购成瘾的行为倾向。
Abstract: This study aims to explore the relationship between material scarcity, online shopping addiction and the mediating role of hedonic consumption attitudes in this relationship. Using the Perceived Scarcity Scale, the Consumer Hedonic Attitude Scale, and the College Student Online Shopping Addiction Scale, a questionnaire survey was conducted among 441 college students. The findings are as follows: (1) Material scarcity, hedonic consumption attitudes, and online shopping addiction are all significantly positively correlated. (2) Hedonic consumption attitudes play a partially mediating effect on the association between material scarcity and online shopping addiction in male group but not in female group. Conclusion: Material scarcity and hedonic consumption are associated with online shopping addiction. In addition, male participants who perceive greater material scarcity are more likely to adopt hedonic consumption as a coping mechanism, leading to a higher tendency towards online shopping addiction.
文章引用：蒋瑀, 刘镇菠, 冯春 (2025). 物质稀缺与网络购物成瘾：享乐主义消费态度的中介作用. 心理学进展, 15(2), 101-109. https://doi.org/10.12677/ap.2025.152066

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