产品伤害危机后企业社会责任契合度对消费者支持意愿的影响
The Impact of Corporate Social Responsibility Fit on Consumers’ Willingness to Support after Product Injury Crisis
摘要: 在当前市场环境中，产品伤害危机频繁发生，对企业和消费者都造成了一定甚至不可挽回的负面影响。本研究在产品伤害危机中，基于SOR模型构建企业社会责任契合度与消费者支持意愿之间关系的概念模型，通过调查问卷收集数据，研究企业社会责任契合度对消费者支持意愿的影响，以及感知信任和感知风险在其中的中介作用。研究结果表明，在产品伤害危机情境下，企业社会责任契合度对消费者支持意愿具有显著正向影响；感知信任和感知风险在企业社会责任契合度对消费者支持意愿中起中介作用。
Abstract: In the current market environment, product injury crisis occurs frequently, which has a certain or even irreversible negative impact on enterprises and consumers. In the product injury crisis, this study built a conceptual model of the relationship between CSR fit and consumers’ willingness to support based on SOR model, collected data through questionnaires, and studied the impact of CSR fit on consumers’ willingness to support, as well as the mediating role of perceived trust and perceived risk. The results show that in the context of product injury crisis, CSR fit has a significant positive impact on consumers’ willingness to support; Perceived trust and perceived risk play a mediating role between CSR fit and consumer support intention.
文章引用：寇瑞霞, 陈梅梅. 产品伤害危机后企业社会责任契合度对消费者支持意愿的影响[J]. 现代管理, 2025, 15(2): 56-66. https://doi.org/10.12677/mm.2025.152042

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