“上海发布”超语实践及身份建构探析

An Analysis of Translanguaging Practices and Identities Created by “Shanghai Release”

摘要: 文章聚焦政务微博“上海发布”，主要运用网络民族志方法，总结官方媒体微博话语的超语实践特征，从语用学角度探究其身份建构，结合顺应论剖析社交中的动态顺应性。结果显示，“上海发布”超语实践具有语言资源库整体性和融合性、“超语空间”动态性和创造性、“反传统性”特征，构建了官方媒体的专家和亲友身份，体现了对语言现实、社交因素、心理因素的顺应性，这对研究网络超语实践和官方媒体的身份建构具有一定意义。

Abstract: This article summarizes the translanguaging practices identified in the discourse of the government-affiliated Weibo account “Shanghai Release” through the method of netnography. It explores identity construction from a pragmatic perspective and analyzes the dynamic adaptability in social interactions through the Adaptation Theory. The results show that the translanguaging practices of “Shanghai Release” exhibit a holistic and integrative linguistic repertoire, dynamic and creative “translanguaging space”, and a counter-conventional feature. These practices construct the dual identity of the state-run media as both an expert and a close friend, reflecting adaptability to linguistic realities, social factors, and psychological factors. This study holds significance for research on online translanguaging practices and identity construction of state-run media.