基于CiteSpace的我国方言文创研究可视化分析

A Visual Analysis of Chinese Dialect Cultural Creativity Research Based on CiteSpace

摘要: 运用CiteSpace软件，基于中国知网数据库方言文创相关文献数据，对方言文创研究的发文量、研究热点、发展方向进行分析。采用关键词聚类分析法，生成关键词聚类、突现、时间线等图谱。研究结果表明我国方言文创研究“理论–方法–实践”研究体系初具雏形，但存在明显的不均衡性；发展历程包括方言资源的初步探索阶段、区域化专业化的多元发展阶段和文旅融合背景下的创新深化阶段；研究主题逐步从视觉化设计拓展至与场景交互，但在新兴技术和多感官体验的整合方面仍处于起步阶段。未来应加强跨学科、多领域合作，推动方言文化的创新传播。

Abstract: Using CiteSpace software, based on the data of dialect cultural creativity-related literature from the China National Knowledge Infrastructure (CNKI) database, this study analyzes the number of publications, research hotspots, and development directions of dialect cultural creativity research. Keyword clustering analysis is used to generate keyword clustering, emergence, and timeline maps. The research findings indicate that the “theory-methodology-practice” framework for the study of dialect-based cultural creativity in China has begun to take shape, though significant imbalances remain. The developmental trajectory includes an initial exploratory phase focused on dialect resources, a diversified development phase characterized by regionalization and specialization, and an innovative deepening phase under the context of cultural and tourism integration. Research themes have gradually expanded from visual design to interactive scenarios, yet the integration of emerging technologies and multisensory experiences is still in its infancy. Moving forward, interdisciplinary and cross-sector collaboration should be strengthened to promote the innovative dissemination of dialect culture.