基于Fairclough三维模型的《不被大风吹倒》的批评话语分析

A Critical Discourse Analysis of Never Be Blown down by the Wind from the Perspective of Fairclough’s Three-Dimensional Model

摘要: 近年来，社会内需的竞争压力逐渐增大，青年一代社会心理逐渐失衡，“亚文化”这个代名词伴随网络媒介的传播，进入人们的视野。应当运用优势视角对青年亚文化展开研究，引领青年树立正确价值观，培育积极社会心态。本文基于Fairclough的三维模型，对哔哩哔哩弹幕网五四青年节的宣传片《不被大风吹倒》从文本、话语实践和社会实践三个维度进行批评话语分析，探寻由此话语建构背后的社会意识形态，分析主流文化如何引导网络青年亚文化，思考两者是否能够实现破壁融合，促进社会文化正向发展。

Abstract: In recent years, increasing competitive pressures driven by domestic social demands have led to a growing psychological imbalance among younger generations. As network media continue to expand their influence, the concept of “subculture” has gained prominence in public discourse. To guide youth in establishing correct values and fostering a positive social mindset, it is crucial to analyze youth subcultures from a constructive perspective. This thesis employs Fairclough’s three-dimensional model of critical discourse analysis to examine the May 4th Youth Day propaganda video Never Be Blown down by the Wind on Bilibili, focusing on the dimensions of text, discourse practice, and social practice. By investigating the social ideologies embedded within the discourse construction, this thesis explores how mainstream culture engages with and potentially shapes youth subcultures. It further evaluates whether these two cultural forces can achieve integration by breaking barriers, ultimately promoting the positive evolution of social culture.