波特五力模型视域下我国出口护肤品的优势、挑战与措施

Advantages, Challenges, and Measures of China’s Exported Skincare Products from the Perspective of Porter’s Five Forces Model

摘要: 随着我国的经济不断发展，企业科学技术的不断创新，我国护肤品已经成为一种非常重要的外贸经济商品，在国际市场上具有一定的竞争力。但当中国的护肤品品牌和国际知名的外国护肤品同时竞争时，便暴露了我国出口护肤品所存在的一些问题。本文将通过波特五力模型，通过对比外国出口的护肤品，分析我国出口护肤品的优势、面临的挑战以及应对的措施。

Abstract: With the continuous development of China’s economy and the continuous innovation of enterprise science and technology, skincare products have become a very important foreign trade commodity with certain competitiveness in the international market. But when Chinese skincare brands compete with internationally renowned foreign skincare products, it exposes some problems with China’s exported skincare products. This article will use Porter’s Five Forces model to analyze the advantages, challenges, and countermeasures of China’s exported skincare products by comparing them with those of foreign countries.