老龄化背景下银发电商发展建议

Suggestions for the Development of Silver E-Commerce in the Context of Aging

摘要: 在当今全球老龄化日趋严重的背景下，发展银发经济是解决中国人口老龄化的重要战略，也是为世界提供解决老龄化问题的中国方案，具有极其重大的价值和意义。而发展银发电商正是发展银发经济的重要一环，它不但可以促进整个银发经济的循环，扩大内需，同时可以让老年群体更好地融入数字社会，提升他们的数字素养和生活幸福感。本文通过对当前人口老龄化、银发经济、银发电商的概念、现状、特点进行梳理，研究当前中国社会银发电商存在的问题与不足，有针对性地提出相关建议，旨在促进银发电商的发展和完善，推动银发经济高质量发展。

Abstract: In the context of today’s increasingly serious global aging, the development of silver economy is an important strategy to solve the aging of the Chinese population, and it is also to provide the world with a Chinese solution to solve the aging problem, which is of great value and significance. The development of silver e-commerce is an important part of the development of the silver economy, which can not only promote the circulation of the entire silver economy, expand domestic demand, but also allow the elderly to better integrate into the digital society and improve their digital literacy and life happiness. This paper reviews the concepts, current situation and characteristics of the current population aging, silver economy, and silver e-commerce, studies the problems and shortcomings of the current Chinese society, and puts forward relevant suggestions, aiming to promote the development and improvement of the silver e-commerce industry and promote the high-quality development of the silver economy.