新农人推动农村电商发展的问题与对策研究

Research on the Issues and Countermeasures of New Farmers in Promoting Rural E-Commerce Development

摘要: 乡村振兴战略催生了一批批新农人，他们兼具知识与技能，成为城乡融合的桥梁。大数据与互联网的兴起，推动了农村电商的快速发展，成为乡村振兴的关键驱动力，显著促进了农村经济与农民收入的增长。本文从农村电商发展现状出发，探讨新农人概念及其价值，并阐述其在推动电商经济中的核心作用。同时，分析新农人在促进农村电商发展过程中面临的地区发展不平衡、生产规模有限以及农村创业环境的不足等问题。基于此，文章提出对策，旨在充分发挥新农人在农村电商经济中的积极作用，促进农村电商的持续健康发展，为乡村振兴贡献力量。

Abstract: The rural revitalization strategy has given rise to batches of new farmers, who possess both knowledge and skills, serving as bridges between urban and rural areas. The rise of big data and the Internet has driven the rapid development of rural e-commerce, becoming a key driving force for rural revitalization and significantly promoting rural economic growth and farmers’ income. Starting from the current status of rural e-commerce development, this paper explores the concept and value of new farmers and elaborates on their core role in promoting the e-commerce economy. Meanwhile, it analyzes the issues faced by new farmers in promoting rural e-commerce development, such as unbalanced regional development, limited production scale, and inadequate rural entrepreneurial environment. Based on this, the paper proposes countermeasures aimed at fully leveraging the positive role of new farmers in the rural e-commerce economy, promoting the sustainable and healthy development of rural e-commerce, and contributing to rural revitalization.