数字经济背景下天水市农牧产品在电商平台发展的路径研究

Research on the Developing Path of Tianshui City’s Agricultural and Animal Husbandry Products in E-Commerce Platform Based on the Background of Digital Economy

摘要: 随着数字经济一体化的高速发展，而电商平台在优质农畜产品销售方面发挥着重要作用。目前，天水市电商环境面临着产品质量差品牌效应弱、平台运营机制不健全、物流与仓储机制不完善和专业技术型人才匮乏等问题。因此电商平台要高质量发展，就必须加强品牌建设提升产品竞争力，完善设施建设优化平台运营，打造物流与仓储体系及培养专业人才和引入新技术来赋能电商平台在农产品市场中的引领作用，为农产品销售提供新模式新渠道，推动区域农业经济发展与产业转型注入新动力。

Abstract: With the high-speed development of digital economic integration, while the e-commerce platform plays an important role in the sale of high-quality agricultural and livestock products. At present, the e-commerce environment in Tianshui city is facing problems, for example, poor product quality weak brand effect, platform operation mechanism is not sound, logistics and warehousing mechanism is not perfect and lack of professional and technical talents. Therefore, in order to achieve high-quality development of e-commerce platform, it is necessary to strengthen the brand construction to enhance product competitiveness, improve the construction of facilities to optimize the platform operation, build the logistics and warehousing system and cultivate professionals and the introduction of new technologies to empower the e-commerce platform to provide a new model for the sale of agricultural products in the agricultural market and new channels, and to promote the regional development of the agricultural economy and industrial transformation by new power.