“数商兴农”下农产品电商供应链的现状、机遇和挑战

The Current Situation, Opportunities and Challenges of Agricultural Product E-Commerce Supply Chain under the “Digital Commerce to Promote Agriculture”

摘要: 农产品电商是乡村振兴和建设数字乡村最好的途径，但其目前仍面临诸多挑战，多种因素制约了农产品电商供应链的发展。为了解决农产品电商供应链面临的现实问题，“数商兴农”行动应运而生。本研究通过分析“数商兴农”下农产品电商供应链的发展现状，指出农产品电商供应链发展的机遇和挑战，并在此基础上对农产品电商供应链如何抓住政策机遇、迎接未来挑战给予了合理的提升对策，有望为实现农产品电商供应链的可持续发展提供建议。

Abstract: E-commerce for agricultural products is the best way for rural revitalization and the construction of digital countryside. However, it currently faces numerous challenges, and the development of the e-commerce supply chain for agricultural products is restricted by a variety of factors. In order to solve the practical problems faced by the e-commerce supply chain for agricultural products, the “Digital Commerce to Promote Agriculture” initiative emerged as the times require. Through analyzing the current development status of the e-commerce supply chain for agricultural products under the “Digital Commerce to Promote Agriculture” initiative, this study points out the opportunities and challenges for the development of the e-commerce supply chain for agricultural products, and on this basis, puts forward reasonable improvement countermeasures for how the e-commerce supply chain for agricultural products can seize policy opportunities and meet future challenges. It is expected to provide suggestions for achieving the sustainable development of the e-commerce supply chain for agricultural products.