新疆水产品电商冷链物流中心选址研究
Research on Location Selection of Xinjiang Aquatic Products E-Commerce Cold Chain Logistics Center
DOI: 10.12677/ecl.2025.142648, PDF,   
作者: 朱 星：武汉科技大学管理学院，湖北 武汉
关键词: 水产品；冷链物流；多重心法；选址；Aquatic Products； Cold-Chain Logistics； Multiple Center Method； Site Selection
摘要: 以新疆水产品养殖业积极寻求与主流电商平台发展为背景，针对新疆地理位置偏远和冷链物流体系的不完善问题，对新疆内部14个水产品生产地区地形地貌和日夜平均温度进行调研。对地形地貌、日间气温和夜间气温三个成本指标进行定量评价，估计出当地运费率的权重。结合新疆水产品产量数据，运用多重心法和精确重心法进行建模选址。通过多次迭代计算，确定新疆内部冷链物流运输成本最低的两个物流节点为昌吉回族自治州和阿克苏地区。
Abstract: Based on the background that the aquatic product aquaculture industry in Xinjiang actively seeks to develop with the mainstream e-commerce platform, in view of the remote geographical location of Xinjiang and the imperfection of the cold chain logistics system, the topography and average temperature of 14 aquatic product production areas in Xinjiang were investigated. The weight of the local freight rate is estimated by quantitative evaluation of three cost indicators: topography, daytime air temperature and nighttime air temperature. Combined with the production data of aquatic products in Xinjiang, the multi-center method and the precise center of gravity method are used to model the location. Through multiple iterations, it is determined that the two logistics nodes with the lowest transportation cost of internal cold chain logistics in Xinjiang are Changji Hui Autonomous Prefecture and Aksu region.
文章引用：朱星. 新疆水产品电商冷链物流中心选址研究[J]. 电子商务评论, 2025, 14(2): 1259-1271. https://doi.org/10.12677/ecl.2025.142648

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