沉浸式文旅发展现状影响因素研究——以杭州市为例

A Study of Factors Influencing the Current State of Immersive Cultural Tourism Development—Taking Hangzhou as an Example

摘要: “十四五”期间，新型文旅业态和文化消费模式日益满足人民的文化需求、成为推进社会主义文化强国建设的强大动力。在此背景下，沉浸式文旅体验逐步成为文旅产业的新动能与热点方向。本文将政治因素、经济因素、文化因素、社会因素、满意度和参与意愿作为研究变量建立结构方程模型，得出各变量之间的影响关系，并对沉浸式文旅的发展提出了可行性建议。

Abstract: During the “14^th Five-Year Plan” period, new forms of cultural and tourism industries and cultural consumption patterns have increasingly met people’s cultural demands and become a powerful driving force for building a socialist country strong in culture. In this context, immersive cultural tourism experience has gradually become the new dynamic and hot direction of cultural tourism industry. In this paper, political factors, economic factors, cultural factors, social factors, satisfaction and willingness to participate are taken as research variables to establish structural equation modeling, derive the influence relationship between the variables, and put forward feasible suggestions for the development of immersive cultural tourism.