数字经济赋能农村环境治理——基于新型农业经营主体的调节效应

The Digital Economy Empowers Rural Environmental Governance—Based on the Moderating Effect of New Agricultural Business Entities

摘要: 数字经济背景下新型农业经营主体在农村环境治理中的作用机理研究，对破解“数字悬浮”困境、实现乡村生态振兴具有重要理论价值。本文基于“技术–组织–市场”协同框架，系统阐释新型农业经营主体通过技术适配与转化、组织协同与扩散、市场反哺与驱动三重传导机制提升数字治理效能的内在逻辑。基于2013~2020年全国26个省份280个地级市的面板数据，构建农村环境治理和数字经济发展水平综合指数，采用双向固定效应与调节效应模型验证发现：(1) 数字经济对农村环境治理具有显著正向影响，且新型农业经营主体增强了这一影响。(2) 数字经济、新型农业经营主体对农村环境治理的影响存在区域差异。据此提出“数字基建–组织赋能–市场激励”三维治理路径，以提升乡村治理水平、改善农村生态环境质量、推进乡村振兴战略目标的实现。

Abstract: The study on the role mechanism of new agricultural business entities in rural environmental governance under the background of digital economy has important theoretical value for solving the dilemma of “digital suspension” and realizing rural ecological revitalization. Based on the “technology-organization-market” synergy framework, this paper systematically explains the internal logic of new agricultural business entities to improve the efficiency of digital governance through the triple transmission mechanism of technology adaptation and transformation, organizational collaboration and diffusion, and market feedback and drive. Based on the panel data of 280 prefecture-level cities in 26 provinces from 2013 to 2020, a comprehensive index of rural environmental governance and digital economy development level is constructed, and the two-way fixed effect and moderating effect model are used to verify that (1) The digital economy has a significant positive impact on rural environmental governance, and the new agricultural business entities enhance this impact. (2) There are regional differences in the impact of digital economy and new agricultural business entities on rural environmental governance. Accordingly, a three-dimensional governance path of “digital infrastructure-organizational empowerment-market incentive” is proposed to improve the level of rural governance, improve the quality of rural ecological environment, and promote the realization of the strategic goal of rural revitalization.