非遗视域下袜艺品牌设计实践研究

Research on Sock Art Brand Design in the Context of Intangible Cultural Heritage

摘要: 诸暨抖狮子是诸暨当地特色非遗，是地区底蕴和传统文化的特色代表。本文以诸暨抖狮为例，探讨非物质文化遗产在当地特色袜艺产业中的创新应用。将非物质文化遗产品牌化，以袜艺品牌为设计载体，设计具有地方特色的产业品牌形象，更好地传承非物质文化遗产的同时推动文化交流与合作，促进当地袜业产业进一步发展。

Abstract: Zhuji’s “The trembling lion” is a local intangible cultural heritage, representing the region’s profound cultural heritage and traditions. This paper takes Zhuji’s “The trembling lion” as an example to explore the innovative application of intangible cultural heritage in the local sock industry. By branding intangible cultural heritage and using sock artistry as a design medium, this paper proposes designing industry brand images with distinctive local characteristics. The aim is to better inherit intangible cultural heritage while promoting cultural exchange and cooperation, and further advancing the local sock industry.