数字经济驱动文化产业高质量发展的阻力与策略

Resistance and Strategies of Digital Economy Driving High-Quality Development of Cultural Industry

摘要: 随着数字技术的迭代升级，我国数字经济顺势而起、迅速发展。数字经济是继农业经济、工业经济之后的主要经济形态，其以数据为关键生产要素、数字技术为核心驱动力、平台经济为重要载体，正在重塑文化产业的发展范式。数字经济表现出不同于农业经济与工业经济的许多新特点，这些新的特点改变了文化产品的创作和呈现方式，拓展了文化产业的市场空间，提高了文化产业的竞争力，文化产业展现出不同以往的创新图景。但数字经济驱动文化产业高质量发展的过程并非一帆风顺，文化产品质量不一、数字技术发展受阻、文化产业链不完善等问题相继产生。为解决以上问题，促进文化产业发展，要不断提高文化产品质量，打通数字经济与文化产业，健全现代文化产业体系，破解数字经济下文化产业发展瓶颈。

Abstract: With the iterative upgrading of digital technology, China’s digital economy has risen and developed rapidly. The digital economy is a major economic form after the agricultural and industrial economies, and is reshaping the development paradigm of the cultural industry, with data as the key production factor, digital technology as the core driving force, and platform economy as the important carrier. Digital economy shows many new features different from agricultural economy and industrial economy, and these new features have changed the way of creating and presenting cultural products, expanded the market space of cultural industry, improved the competitiveness of cultural industry, and cultural industry shows a different innovative picture. However, the process of high-quality development of cultural industry driven by digital economy is not smooth, and problems such as inconsistency in the quality of cultural products, obstruction of the development of digital technology, and imperfection of the cultural industry chain have arisen one after another. In order to solve the above problems and promote the development of cultural industry, it is necessary to continuously improve the quality of cultural products, open up the digital economy and cultural industry, improve the modern cultural industry system, and crack the bottleneck of the development of cultural industry under the digital economy.