中医药保健品市场的发展趋势与消费者行为研究——基于多维数据分析的实证探究

Research on the Development Trend and Consumer Behavior of Traditional Chinese Medicine Health Products Market —An Empirical Investigation Based on Multidimensional Data Analysis

摘要: 在全球化的健康趋势推动下，中医药保健品市场在疫情之后迎来增长期。本研究聚焦于中医药保健品市场的发展趋势及其对消费者行为的影响，旨在揭示市场增长背后的消费者需求变化和行为模式。研究探讨了疫情对中医药保健品市场的影响，应用列联分析、多元Logistic回归模型、结构方程模型等多种方法揭示了疫情影响、消费者心理、宣传力度和市场热度之间的复杂关系，为市场推广策略的制定提供了科学依据。

Abstract: Driven by the globalized health trend, the Chinese medicine healthcare products market has seen a period of growth after the epidemic. This study focuses on the development trend of the TCM healthcare products market and its impact on consumer behavior, aiming to reveal the changes in consumer demand and behavioral patterns behind the market growth. The study explores the impact of the epidemic on the TCM health products market, and applies various methods such as columnar analysis, multivariate logit regression modeling, structural equation modeling, etc. to reveal the complex relationship between the impact of the epidemic, consumer psychology, publicity efforts and market heat, which provides a scientific basis for the formulation of marketing promotion strategies.