跨境电商消费者权益保护之法律挑战

Legal Challenges to the Protection of Consumer Rights and Interests in Cross-Border E-Commerce

摘要: 随着网络科技的飞速发展，以及全球经济一体化的进一步推进，跨境电商产业也开始迅速兴起，其市场规模不断扩大，用户群体持续增长。伴随着科技的持续发展和市场范围的不断拓宽，跨境电商在未来将展现出更为广阔的成长空间。然而，由于地域差异、文化差异以及法律法规的不同，跨境电商消费相较于境内电商消费而言具有更高的消费风险，这使得跨境电商消费者权益保护面临更为严峻的挑战。因此，本课题拟从分析当前跨境电商中的消费者权利保障现状入手，结合实际情况，对如何完善和完善跨境电商中的消费者权利进行了探讨，并给出了相应的对策和建议。

Abstract: With the rapid development of network technology and the further advancement of global economic integration, the cross-border e-commerce industry has also begun to rise rapidly, with its market scale expanding and user groups growing continuously. Accompanied by the continuous development of technology and the continuous broadening of the market scope, cross-border e-commerce will show a broader growth space in the future. However, due to regional differences, cultural differences, and differences in laws and regulations, cross-border e-commerce consumption has higher consumption risks than domestic e-commerce consumption, which makes the protection of cross-border e-commerce consumers’ rights and interests face more serious challenges. Therefore, this topic intends to start from analyzing the current situation of consumer rights protection in cross-border e-commerce, combining with the actual situation, and discussing how to improve and perfect the consumer rights in cross-border e-commerce, and giving corresponding countermeasures and suggestions.