基于深度访谈对人们出行方式选择行为的研究

Research on People’s Travel Mode Choice Behavior Based on In-Depth Interview

摘要: 深入地理解人们出行方式的选择行为，是加快推进国家未来的交通规划和低碳战略的必然要求，本文探究人们出行方式选择的影响因素，并比较各影响因素的作用程度。通过质性研究中的深度访谈法面对面直接了解人们出行方式选择行为，运用开放式编码法对原始访谈语句进行范畴化，剖析人们选择出行方式的原因。结果表明，影响出行方式选择的因素主要有经济、出行紧迫性、出行耗时、出行距离、出行目的、天气情况、便利情况、交通情况、舒适程度、个人偏好、低碳意愿，其中影响最大的是出行距离和便利程度，个人偏好的影响最小，人们在选择出行方式时往往将多个因素综合起来考虑。大部分受访者对低碳出行有所了解，但低碳出行的意愿尚且欠缺，需要政府部门采取措施加以引导。

Abstract: Understanding the factors that influence people’s travel mode choices is a necessary step for accelerating the implementation of national transportation planning and low-carbon strategies in the future. This paper explores the factors affecting travel mode choices and compares their relative importance. Through qualitative research using in-depth interviews, we directly gather insights into people’s travel mode choice behavior. The open coding method is employed to categorize the raw interview statements and analyze the reasons behind their travel mode choices. The results show that the main factors influencing travel mode choices include economic considerations, urgency of travel, travel time, travel distance, purpose of travel, weather conditions, convenience, traffic conditions, comfort, personal preferences, and low-carbon awareness. The most significant factors are travel distance and convenience, while personal preference has the least influence. People often take multiple factors into account when making their travel mode choices. Although most respondents are aware of low-carbon travel, their willingness to adopt it remains insufficient, indicating the need for government measures to provide guidance.