电子商务助力绿色经济发展的策略研究

Research on Strategies of E-Commerce to Help Green Economy Development

摘要: 本文聚焦电子商务和绿色经济之间的关系，深入探讨电子商务如何赋能绿色经济发展。首先阐明二者之间的理论内涵并基于对现状的分析，系统梳理了电子商务在绿色消费、绿色生产及绿色物流等核心领域的应用实践与现存问题。在此基础上，提出针对性策略建议，为电子商务与绿色经济深度融合提供理论参考和实践指导。

Abstract: This article focuses on the relationship between e-commerce and the green economy, delving deeply into how e-commerce can empower the development of the green economy. It first clarifies the theoretical connotations of both and, based on an analysis of the current situation, systematically reviews the application practices and existing problems of e-commerce in core areas such as green consumption, green production, and green logistics. On this basis, it puts forward targeted strategic suggestions to provide theoretical references and practical guidance for the deep integration of e-commerce and the green economy.