数智技术视域下绍兴非遗文化多语种“有声地图”建构研究——以绍兴黄酒博物馆“有声地图”建构为例

Research on the Construction of Multilingual “Audio Map” of Shaoxing’s Intangible Cultural Heritage from the Perspective of Digital Intelligence Technology—Taking the Construction of the “Sound Map” of Shaoxing Rice Wine Museum as an Example

摘要: 通过文献综述、调研分析和系统设计，通过访谈法、调查问卷法等方法，研究团队旨在探索非遗文化保护与传播多语化、智能化发展之路。团队将绍兴黄酒博物馆作为非遗文化研究的代表，通过设计一个多语种、多互动、高沉浸感的“有声地图”系统，希望有效促进绍兴非遗文化的智能化传播。预期设计的系统支持普通话、绍兴方言、英语等多种语言，通过实时位置识别和个性化推荐，为游客提供沉浸式的文化体验。研究结果表明，非遗文化与数字技术的深度融合，可以有效提升非遗文化的传播效果，更能为推动文化旅游和文化产业发展发挥重要作用。

Abstract: Through literature review, research analysis and system design, interview method, questionnaire method and other methods, the research team aims to explore the multilingual and intelligent development of intangible cultural heritage protection and dissemination. The team took the Shaoxing Rice Wine Museum as a representative of intangible cultural heritage research, and designed a multilingual, multi-interactive and highly immersive “audio map” system, hoping to effectively promote the intelligent dissemination of Shaoxing’s intangible cultural heritage. The system is expected to be designed to support multiple languages such as Mandarin, Shaoxing dialect, English, and more, providing visitors with an immersive cultural experience through real-time location recognition and personalized recommendations. The results show that the deep integration of intangible cultural heritage and digital technology can effectively improve the communication effect of intangible cultural heritage, and play an important role in promoting the development of cultural tourism and cultural industry.