基于UTAUT模型的求职者微信招聘使用意愿影响因素研究
Research on the Influencing Factors of Job Seekers’ Intention to Use WeChat Recruitment Based on the UTAUT Model
DOI: 10.12677/mm.2025.154085, PDF,    科研立项经费支持
作者: 谭嘉琪, 邹欣瑜, 廖纮亿*：韶关学院商学院，广东 韶关
关键词: UTAUT模型；微信招聘；使用意愿；感知趣味性；UTAUT Model； WeChat Recruitment； Usage Intention； Perceived Fun
摘要: 随着移动互联网和社交媒体的蓬勃发展，越来越多的企业选择依托微信平台来进行人才招聘。本文基于技术接受与使用的整合模型(UTAUT模型)，探讨了求职者微信招聘使用意愿的影响因素，通过对208位本科应届毕业生求职者的数据进行分析。结果表明绩效期望、努力期望和感知趣味性对求职者微信招聘的使用意愿有正向影响；促进条件和使用意愿则对求职者微信招聘的使用行为有正向影响。研究结果可以助力企业提升人才招聘的有效性。
Abstract: With the vigorous development of mobile Internet and social media, more enterprises choose to rely on WeChat platform for talent recruitment. This study explores the influencing factors of job seekers’ intention to use WeChat recruitment based on the UTAUT model and analyzes the data of 208 undergraduate job seekers. The results indicate that performance expectations, effort expectations, and perceived interest have a positive influence on job seekers’ usage intention of WeChat recruitment; the promotion conditions and intention to use have a positive influence on seekers’ usage intention. The findings can help companies improve the effectiveness of talent recruitment.
文章引用：谭嘉琪, 邹欣瑜, 廖纮亿. 基于UTAUT模型的求职者微信招聘使用意愿影响因素研究[J]. 现代管理, 2025, 15(4): 39-48. https://doi.org/10.12677/mm.2025.154085

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