乡村振兴背景下贵州特色农产品跨境电商高质量发展研究

Research on the High-Quality Development of Cross-Border E-Commerce of Guizhou’s Special Agricultural Products in the Context of Rural Revitalization

摘要: 乡村振兴背景下，跨境电商依托互联网、大数据等技术优势正成为全球贸易的新引擎。本研究聚焦于跨境电商模式下，贵州特色农产品如何利用互联网平台拓展国际市场。文章首先概述跨境电商的发展现状，并分析了其在国际贸易中的作用，接着探究了贵州农产品跨境电商发展存在的问题，提出了一套适应该模式的跨境电商策略，据此建议出台适当的政策推动西部地区跨境电商发展，打造跨境电商农产品特色品牌，构建高质量跨境电商交易物流系统，为农产品跨境电商储备人才，实现农产品跨境电商的高质量发展。

Abstract: Under the background of rural revitalization, cross-border e-commerce, relying on the technological advantages of the Internet and big data, is becoming a new engine of global trade. This study focuses on how Guizhou’s special agricultural products can use the Internet platform to expand the international market under the cross-border e-commerce model. The article first outlines the current status of the development of cross-border e-commerce and analyzes its role in international trade. Then, it explores the problems existing in the development of Guizhou’s agricultural product cross-border e-commerce and proposes a set of cross-border e-commerce strategies adapted to this model. Accordingly, it is suggested to introduce appropriate policies to promote the development of cross-border e-commerce in the western region, create distinctive brands of agricultural products in cross-border e-commerce, build a high-quality cross-border e-commerce transaction and logistics system, reserve talents for agricultural product cross-border e-commerce, and achieve high-quality development of agricultural product cross-border e-commerce.