“互联网+”视域下乌石酱油的创新与发展

Innovation and Development of Wushi Soy Sauce from the Perspective of “Internet Plus”

摘要: 随着全球互联网技术的迅猛发展，国内农业正加速迈向现代化。互联网与新兴技术的深度融合，不仅为现代农业的发展注入了新动能，还发挥了重要的引领作用。随着数字化技术的快速发展，“互联网+”模式正在被广泛应用于传统工艺品和食品产品的创新与发展。本文以乌石酱油为例，探讨如何利用“互联网+”技术提升其市场竞争力和文化价值。

Abstract: With the rapid advancement of global Internet technologies, China’s agricultural sector is accelerating its transition toward modernization. The deep integration of the Internet with emerging technologies has not only injected new momentum into the development of modern agriculture but has also played a pivotal guiding role. In parallel with the swift evolution of digital technologies, the “Internet Plus” model is increasingly being applied to the innovation and development of traditional handicrafts and food products. This paper takes Wushi soy sauce as a case study to explore how “Internet Plus” technologies can be leveraged to enhance its market competitiveness and cultural value.