直播电商背景下生鲜农产品供应链发展研究

Research on Supply Chain Development of Fresh Agricultural Products in the Context of Live E-Commerce

摘要: 随着互联网的快速发展，直播电商成为人们生活不可或缺的一部分，对于生鲜农产品的需求也随着人们生活质量的改善而变得越来越严格。在直播电商的背景下，首先分析了传统供应链的局限性，其次对直播电商背景下生鲜农产品供应链的现状进行分析，并针对其出现的问题提出了优化策略。最终致力于提升生鲜农产品供应链的整体效率，给予消费者最优的供应链服务体验。

Abstract: With the rapid development of the Internet, live e-commerce has become an indispensable part of people’s lives, and the demand for fresh agricultural products has become more and more stringent with the improvement of people’s quality of life. In the context of live e-commerce, firstly, the limitations of the traditional supply chain are analyzed, and secondly, the status quo of the supply chain of fresh agricultural products in the context of live e-commerce is analyzed, and optimization strategies are put forward for the problems that arise. Ultimately, we are committed to improving the overall efficiency of the fresh produce supply chain and giving consumers an optimal supply chain service experience.