电商主播民事责任承担的法律研究

A Legal Study on the Civil Liability of E-Commerce Anchors

摘要: 随着直播电商行业呈现出迅猛的发展态势，电商主播民事责任的精准界定与合理承担，逐渐成为规范行业秩序、切实保护消费者合法权益的核心关键所在。本文紧密结合我国法律法规，同时深入剖析典型案例，全面且细致地分析当前电商主播民事责任立法体系所取得的进步以及存在的不足。以电商主播民事责任承担的理论基础及立法现状，从电商主播民事责任承担的归责原则的科学完善、技术监管的有效协同等多个角度提出针对性的优化建议，旨在为直播电商行业的法治化、规范化发展提供坚实且有力的理论支撑。

Abstract: With the live-streaming e-commerce industry demonstrating rapid developmental momentum, the precise definition and reasonable assumption of civil liability for e-commerce anchors have gradually become the core imperative for regulating industry order and substantively safeguarding consumers’ legitimate rights and interests. This study rigorously integrates China’s legal framework while conducting an in-depth analysis of representative judicial precedents, thereby comprehensively examining the advancements and deficiencies within the current legislative system governing the civil liability of e-commerce anchors. Through theoretical foundations and legislative status quo pertaining to civil liability assumption by e-commerce anchors, this paper proposes targeted optimization recommendations spanning multiple dimensions including scientific refinement of imputation principles under civil liability regimes and effective coordination of technical regulation mechanisms. The ultimate objective lies in establishing robust theoretical underpinnings for the legalized and standardized progression of the live-streaming e-commerce sector.