论电商平台监管制度的困境与完善

On the Dilemma and Improvement of Regulatory System for E-Commerce Platforms

摘要: 在数字经济快速发展的当下，人们日常生活的需求和消费方式也在不断地更新，电商平台因其具有易传播、易被消费者接受等特征成为了经济活动的关键载体。但是由于当下电商平台监管制度不够完善而导致了一系列复杂的问题，同时也给消费者带来了极大的维权难度，因此完善电商平台法律监管制度迫在眉睫。本文深入剖析了电商平台法律监管制度面临的多重实践困境，即监管主体与职责划定不明确、监管技术手段落后、跨境电商监管难题、法律法规不完善等问题。针对这些问题，本文提出了明确监管主体与职责、加强监管技术手段、加强跨境电商监管国际合作、完善相关的法律法规等策略，使其在法治轨道上稳步前行。

Abstract: In the current era of rapid development of the digital economy, the demands and consumption patterns of people’s daily lives are constantly evolving. E-commerce platforms have become key carriers of economic activities due to their characteristics such as easy dissemination and easy acceptance by consumers. However, due to the current incomplete legal regulatory system for e-commerce platforms, problems such as legal risks in business models, product quality defects, and difficulties for consumers in protecting their rights have emerged. Therefore, it is urgent to improve the legal regulatory system for e-commerce platforms. This article deeply analyzes the multiple practical dilemmas faced by the legal regulatory system of e-commerce platforms, including unclear definitions of regulatory subjects and responsibilities, backward regulatory technical means, cross-border e-commerce regulatory difficulties, and incomplete laws and regulations. In response to these problems, this article proposes strategies such as clarifying regulatory subjects and responsibilities, strengthening regulatory technical means, enhancing international cooperation in cross-border e-commerce regulation, and improving relevant laws and regulations, to ensure that they steadily progress on the track of the rule of law.