电商直播中平台监管责任研究：挑战、实践与优化路径

Research on the Platform Supervision Responsibilities in E-Commerce Live-Streaming: Challenges, Practices and Optimization Paths

摘要: 随着电商直播的快速发展，平台作为连接消费者、主播与商家的核心枢纽，其监管责任的重要性日益凸显。本文基于电商直播行业的现状，从法律、技术、伦理等维度分析平台监管责任的履行困境，结合国内外典型案例，探讨平台在内容审核、用户权益保护、数据安全等方面的实践与不足，并提出优化监管责任的路径，以期为行业规范化和可持续发展提供理论参考。

Abstract: With the rapid development of e-commerce live streaming, platforms, as the central hub connecting consumers, hosts, and merchants, have seen their regulatory responsibilities become increasingly critical. This paper examines the current state of the e-commerce live streaming industry and analyzes the challenges in fulfilling platform regulatory responsibilities from legal, technological, and ethical perspectives. By examining typical domestic and international cases, the study explores platforms’ practices and shortcomings in content moderation, user rights protection, and data security. Furthermore, it proposes pathways to optimize regulatory responsibilities, aiming to provide theoretical insights for the standardization and sustainable development of the in.